Navigating the Fine Line Stakeholder Consultation on Brand Extension vs. Surrogate Advertisements

Navigating the Fine Line Stakeholder Consultation on Brand Extension vs. Surrogate Advertisements The Department of Consumer Affairs (DoCA), in collaboration with the Advertising Standards Council of India (ASCI), organized a Stakeholder Consultation meeting in Mumbai to address the complex issues surrounding surrogate advertising and brand extensions. With a focus on safeguarding public health and consumer…